Lustre Lingerie 2016 Lingerie Survey
Posted on 25/02/2016 12:54 pm
In January 2016 we conducted a lingerie survey designed to help us understand more about our customers and their opninions, preferences and behaviour.
We offered a ?100 Lustre Lingerie vocher as a prize and we had 61 respondents to the lingerie survey. The lucky winner was D Perking from Solihull in England.
Here are the key insights from our lingerie survey:
Q1. How often do you purchase Lingerie?
Key insight: 65% buy lingerie at least 6 times per year.
Q2. Have you bought anything from Lustre Lingerie?
Q3. How would you rate the followng in order of importance?
Key insight: After size, customer service and colour are the most important.
Q4. From your experience at Lustre Lingerie, how satisfied were you with the following?
Key insights:
100% are either satisfed, reasonably satisfied or extremely satisfied with the service we provide.
Only 2% were disastisfied with anything about their experience.
Q5. Whats best describes your current relationship status?
Key insight: 70% of our customers are married or in long term relationships.
Q6. How likely is it that you would recommend Lustre Lingerie to a friend?
Key insight: 89% of our customers are likely or very likely to recommend us to a friend.
Q7. Please can you select where you apear on the following matrix?
Key insights:
60% of our customers are female and 50% of them are over 40.
74% of our male customers are over 40.
Only 25% of our customers are under 40.
In a Twitter poll we asked if consumers is they shopped “by brand” for lingerie.
Summary:
Our customers are very satisfied with us. They are equally split between men and women and tend to be over 40 and in long term relationships. They buy lingerie 6 or more times a year and value customer service very highly.
Every month we give away a free item of lingerie to someone on our mailing list. You can choose the item yourself and your name goes into the draw every month.
For a chance to win, sign up to our mailing list here. we will also send you discount codes, special offers and news about new products.