Posted on 25/02/2016 12:54 pm
In January 2016 we conducted a lingerie survey designed to help us understand more about our customers and their opninions, preferences and behaviour.
We offered a ?100 Lustre Lingerie vocher as a prize and we had 61 respondents to the lingerie survey. The lucky winner was D Perking from Solihull in England.
Here are the key insights from our lingerie survey:
Q1. How often do you purchase Lingerie?
Key insight: 65% buy lingerie at least 6 times per year.
Q2. Have you bought anything from Lustre Lingerie?
Q3. How would you rate the followng in order of importance?
Key insight: After size, customer service and colour are the most important.
Q4. From your experience at Lustre Lingerie, how satisfied were you with the following?
100% are either satisfed, reasonably satisfied or extremely satisfied with the service we provide.
Only 2% were disastisfied with anything about their experience.
Q5. Whats best describes your current relationship status?
Key insight: 70% of our customers are married or in long term relationships.
Q6. How likely is it that you would recommend Lustre Lingerie to a friend?
Key insight: 89% of our customers are likely or very likely to recommend us to a friend.
Q7. Please can you select where you apear on the following matrix?
60% of our customers are female and 50% of them are over 40.
74% of our male customers are over 40.
Only 25% of our customers are under 40.
In a Twitter poll we asked if consumers is they shopped “by brand” for lingerie.
Our customers are very satisfied with us. They are equally split between men and women and tend to be over 40 and in long term relationships. They buy lingerie 6 or more times a year and value customer service very highly.
Every month we give away a free item of lingerie to someone on our mailing list. You can choose the item yourself and your name goes into the draw every month.
For a chance to win, sign up to our mailing list here. we will also send you discount codes, special offers and news about new products.