Lustre Lingerie 2016 Lingerie Survey

In January 2016 we conducted a lingerie survey designed to help us understand more about our customers and their opninions, preferences and behaviour.

We offered a ?100 Lustre Lingerie vocher as a prize and we had 61 respondents to the lingerie survey. The lucky winner was D Perking from Solihull in England.

Here are the key insights from our lingerie survey:


Q1. How often do you purchase Lingerie?

Lingerie Survey 2016 Q1

Key insight: 65% buy lingerie at least 6 times per year.


Q2. Have you bought anything from Lustre Lingerie?

Lingerie Survey 2016 Q2


Q3. How would you rate the followng in order of importance?

Lingerie Survey 2016 Q3

Key insight: After size, customer service and colour are the most important.


Q4. From your experience at Lustre Lingerie, how satisfied were you with the following?

Lingerie Survey 2016 Q4

Key insights:

100% are either satisfed, reasonably satisfied or extremely satisfied with the service we provide.

Only 2% were disastisfied with anything about their experience.


Q5. Whats best describes your current relationship status?

Lingerie Survey 2016 Q5

Key insight: 70% of our customers are married or in long term relationships.


Q6. How likely is it that you would recommend Lustre Lingerie to a friend?

Lingerie Survey 2016 Q6

Key insight: 89% of our customers are likely or very likely to recommend us to a friend.


Q7. Please can you select where you apear on the following matrix?

Lingerie Survey 2016 Q7

Key insights:

60% of our customers are female and 50% of them are over 40.

74% of our male customers are over 40.

Only 25% of our customers are under 40.


In a Twitter poll we asked if consumers is they shopped “by brand” for lingerie.

Lustre Lingerie Twitter Poll



Our customers are very satisfied with us. They are equally split between men and women and tend to be over 40 and in long term relationships. They buy lingerie 6 or more times a year and value customer service very highly.


Every month we give away a free item of lingerie to someone on our mailing list. You can choose the item yourself and your name goes into the draw every month.

For a chance to win, sign up to our mailing list here. we will also send you discount codes, special offers and news about new products.



Join the Lustre Lingerie Ambassador Programme

Would you like a permanent 10% discount for yourself and all of your friends, family members and social media conenctions and followers?

Would you like to make a commission on any purchases they make at Lustre Lingerie?

Then you might like to become a Lustre Lingerie Ambassador.

As an ambassador, you will receive your own personalised and unique 10% discount code to use and share with your friends and family and in your social networks. As widely as you like.

At the end of each month we’ll check to see how much was spent using your discount code and send you a 5% commission (excluding amounts paid to us for shipping).

To find out more, write to Mark Walmsley at or call him on 07947 793 554.

Join the gang!

Lustre Lingerie. Meet the Team